The Road to Marketing Online Professionally
As any profession starting off with a basic foundation is a must to become successful with long term results. Becoming a Certified Adwords Expert is no different. Lets explore the very foundation and understanding of marketing online via Pay Per Click, particularity this series is about Google’s Adwords.
Search Engine Marketing and Online Advertising
When someone goes to a search engine and types in a phrase for a product or service they are looking for, they are given a list of returns hopefully relevant to what they are looking for. Those results are a product of Search Engine Marketers.
Companies who utilize SEM as part of their online marketing mix are just scratching the surface of the many ways you can advertise online.
A broad term complied of many ways you can promote your products and services via the INTERNET. Today Online marketing is everything from videos, audio’s, mobile pages, text messaging, and just about any way a device and person interact electronically.
How much Search Engine Marketing To Use
Specializing in a particular marketing method can bring in different results from different mediums. If you were wondering how much effort you should apply into using search engines to promote your products or service, the answer is a simple as this. As much as you possibly can and more.
Of course you must set your goals and figure out how much you are seeking to get in your Return in Investment, ROI.
You could spend months and thousands with companies working on getting your listings ranking high in search results or work on a paid advertising method.
Paid versus Organic
You can pay to have your results at the top of search engines or stick to organic listings. Paid is the fastest but not always the best method, depending on your funding and profit margins.
Pay Per Click, you pay the search engine everytime someone clicks on an ad you create.
Organic simply means the search engine rates your page worthy enough to get top listings in the results.
Set Your Goals
Do you want to promote a message or do you want the view/user to buy a product or service right now?
How much is this customer worth to you? Calculate your cost per acquisition CPA to track your goals when you start running paid SEM ads.
Because Google has most of the search traffic online, we can really expand our business by following simple principles of selling. Give the customer what they want when they want it and do it before the competition.