3 Tips For Video Marketing

Light’s Camera Good Video Marketing Tips

You know using videos to help sell and promote your business can work.  Video marketing has worked from it’s use in the early 1930s to present day.  Even more so now because the training and the systems available to help you produce what you need is only a click away and cost is lower than ever.  If you are new to using video to promote and market your services don’t worry it’s not hard and you don’t need a production house to get professional results.  Here is how you can get started on a budget and get actionable results.

Selecting Your Gear

If you’re going to be doing videos for your self you don’t need to spend a lot of money on fancy gear.  To get results you’ll only need four items at the bear minimum.

  • Camera: (Just about any video camera on the shelf today will do. Get one with at least 720p resolution) Search craigslist, local classifieds, amazon, or ask your neighbor.  You can get great deals in those places, I scored a nice prosumer camera for half the original cost and it produces great video and shots in 1080 if I want it to.  But I’ve made successful videos with lower quality  handy-cams by following the tips below.  Remember  720p  is the minimum resolution you want to shot in today.
  • Tri-pod: Without a doubt the tri=pod is a must. It’s most useful tool you will use when shooting video. Prices range from free to thousands of dollars but the free one’s work just as well.  If you can get a tripod with a leveling bubble you will set yourself up for success.  Tip: Always use a tri-pod when you are shooting videos of still objects, it will make your videos stand out among the others and you won’t make you’re viewers get motion sickness.
  • Lights:  Possibly the one thing missed the most when people start making videos. They shoot video in dark areas or try to use outside light which can be fine but it’s uncontrollable most of the time.  Go to your local thrift store and picked up a few lamps for 4-10 dollars to add more light to inside office videos.  Light Kits sell for hundreds to thousands of dollars for the professional gear.  Tip: Be creative but remember for good video all the lighting must be of the same color temperature. Avoid mixing different kinds of light when possible.
  • Microphone:  More important than lighting is audio, you can get away with bad video and poor lighting if you have good clean audio.  If you’re shooting video of yourself talking you will want to have a dedicated microphone.  Small camcorders have one-eighth 1/8th (3.5mm) jacks that you can plug-in wired lavaliere microphones.  I use both wired and wireless lav mics which cost under 100 dollars and sound much better than the camera microphone.  Some camcorders have good build in microphones but you want control over audio when possible at all times.  Tip:  You may also need a mono to stero 3.5mm adapter if you want to record stereo sound and not have to fix it in editing.  Good clean audio will make or break your videos. Avoid build in laptop microphone and webcam microphones.

Editing And Posting Your Video

You do not need to spend any money on  professional editing software when you are getting started with producing your videos.  All major video editing suites have 30 day trials you can you use over and over for as many 30 day periods you wish to re-install the program for.

I setup a goal for myself when I fist started using video’s for marketing and selling my services. I wouldn’t buy a program until I made the money back from using trial version first.  I bought Adobe Production Suite CS6 before they released CC which you can now use on a subscription bases for practically no cost to you if your using video marketing successfully.

You can use YouTube for hosting commercial videos but they must be produced in a way that you are adding valuable content to the Google Database.   You also have the option of using a paid video hosting service like Amazon Cloud or Vimeo Pro.  This will depend on your needs and how you would like to use video marketing.

Should You Hire Someone

Lastly, perhaps you don’t have the time to put together videos and edit them and do all the busy work but you do have the resources to hire someone.  By all means entrepreneurs like yourself are everywhere waiting to assist your business.  Put up local ads and find someone in your hometown to help you produce, edit, and share your videos.

You can use services like odesk  to find someone to build you graphics, titles, intros, branding, and more complicated stuff.  You can hire my services for video editing as well.

Recap The Basics

Shoot at least 720p, use a tri-pod, get good audio, and edit on a professional editor.

You can hire my editing services.  Check out the Packages Page to see my offers.


In your service,

Richard Kaulfers


The Himalayas Secret Eternal Life

The Secret to Eternal Life Lays inside the Himalayas

Could you imagine if all the health products on the shelf and in the infomercials on TV/Radio were true to the core.  I mean if they really all did what the label and advertisement said it would do we’d be living to be 200 years old.  But there is one place I’ve been hearing a lot more in ads for health products they keep referring to The Himalayas when speaking about ingredients as if it’s the purest place on earth.

How Good Are Harvested Ingredients From Himalayas

Alex Jones has started promoting Nascent Iodine and has been selling out with a 4-6 waiting period because manufacturing can not keep up.  They call it Survival Shield Nascent Iodine to help protect the thyroid from radiation poisoning.  Yes this is a product you should take daily according to Dr. Edward Group who has formulated the product and has a 2 year waiting list for other products to make.

Ingredients: Cold Processing, Glass processing and changing the way health products are produced is what Dr. Edward Group is all about.

Male Vitality: After 30, men produce more estrogen than testosterone, and fluoride causes infertility, so as Alex Jones talks to his audience he is saying the majority are fat, unhealthy, no sex drive.  Is this really the majortiy of American’s are?  Unfortunately I think so and it’s really sad.

Okay What About The Himalayas

Several products I’ve been hearing about the advertisers are boasting that the ingredients are coming from the Himalayas.  So if the ingredients are being harvested from this location the question is how is it being harvested, why is it being harvested in this location and what makes it so special?  Are the farmers working for slave money, are they using these ingredients locally or is it just an export?

The BulletProof diet guy also talks a lot about products from the Himalays when he is talking about the best products for bio-hacking your body.

The End Consumer

High quality high price or low quality high price?   What kind of health supplements are you taking right now, what do you know about it, who makes it, where do the ingredients come from?  I’ve bought and consumed my fair share of supplements and got a bit nutty at times when it comes to food and eating.  Now I’ve turned my focus to following the trail of the products and learning more about those who are getting the dollar and their methods of running their business.

Please research and ask questions.


Your Health Is On Sale

Any Way You Want It

There isn’t a shortage of gimmicky products, services, methods, secrets, fads, and better than common sense habits when it comes to your health.  Why is that? Why after all these years after all the scams, after all the lies does it still happen?  Because people still fall for them.  But not you, you are smart, you know better, you know that the latest pill won’t give you instant results.  You know that good old fashion home cooked meals are the key.  Good nutrition in good health out.

Go For the Gold

From what I have seen and experienced in the health and fitness world there is a wide range of thought on what is right and what is wrong when it comes to getting results.  And isn’t getting results the main objective? Who cares how you get them, who cares if it’s through supplements, drugs, 7 hours at the gym, 6 hours in the chamber, 3 hours in the sweat box.  As long as you get the results right….right? Okay so maybe you want fitness results that last and not fade away after a month.  Well it really does come down to two things.

Two Habits For Great Health

Eat well and get the right amount of fitness for your goals.  Bodybuilders know they need to eat a lot of food and move a lot of weight, runners know they need to eat for energy and stamina, boxers need speed, strength, and agility. The office secretary might not be into any fitness competitions but has kids and wants to be healthy for them.  She eats clean, goes for walks, plays with the kids.  Eat right and be well.

Supplement Your Losses

Location, season, timing, income, poor access to quality foods, and easier access to processed chemical ridden foods all factor into the quality of nutrition part.  I’m going to guess that if you found this page via a search engine you know darn well how to eat good.  Perhaps it’s just the habit you’re missing.  Start today, start tomorrow morning, just start with one thing and keep going.

Chemical Free Living

A big movement that is taking on momentum and starting to make it’s way into the mainstream media is living a Chemical/Toxic Free lifestyle.  This is going beyond just food, but changing chemicals used in the household as well like shampoos, detergents and oils.  One company Essante Orgaincs is a big supplier of chemical free products, they use the network marketing model for sales.  Another big advocate for chemical free living is the Bulletproof company.  They are all about fresh and leaning living by removing toxins in the body.

Start Today Start One Day

The notion of being toxic free and living a stronger, smarter, and healthier starts with good consistent habits. Start today and start tomorrow, and the day after that.


Alex Jones Crashes UStream Feed

Alex Jones was broadcasting live in Dallas Texas at the JFK Assassination memorial  when the channel he was streaming a live broadcast on at http://www.ustream.tv/search?q=alex%20jones crashed as it reached over 1 Million live viewers.  That is One Million Live viewers are watching and listening to a real live “terrorist”.



Screenshot of Alex Jones One Million Viewers on You Stream

Alex Jones Crashes UStream


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Slow Motion Editing Adobe CS6

How Can I Get Smooth Slow Motion

Sitting Pool Side

There we were sitting on the deck of the pool, which is on the 4th floor, at The Grand Hotel after a week of SCUBA diving all around Gozo.  While enjoying a few of the local wines and talking about what we were going to get for dinner the thought of doing a slow motion falling in the pool sequence came up in conversation.  Now I didn’t have a tripod but there were plenty of places for god pods.  And after a week of Gozo TV in the Hotel room the Miely Cyrus Wreaking Ball song played several times a day on the MTV channel so we picked as the bit to play with for the slow motion sequence.

Slow It Down a Bit

This is the first question I  asked after shooting a four second sequence which I wanted the final end time to be about 25 to 30 seconds.  In hindsight this should have been the first question to get answered before shooting.  The desire smooth slow-motion may not work to my expectations with the way the shot was done.  Let me break down the settings of the camera used in this production.

Canon Vixia HG20 it was set to 24p as the frame rate witha shutter speed set at 1000. The frame rate  should have been set to 60i, the highest frame rate for this camera.

First edit with just the clips being adjusted with the Speed/Duration setting in Adobe Premiere Pro Cs6.


The clip is very choppy.  I tried to edit the same clips in After Effects using the Time Warp effect but after effects wasn’t playing nice and I couldn’t get it to do what I wanted.  All my searching turned up a plug-in called Twixtor but I was just looking to use some local stuff the programs already have to offer.

After a day of messing around I just shortened the sleep duration and added a few extra clips.  With a big of grading the end result isn’t to bad for a shot conjured up over a few drinks by the pool.